Commercial Presentations

For Whom?

For sales engineers, most favourably after completing Sales Oriented Communication Training


Commercial presentations “good for all” are very rarely an effective tool for building confidence and persuading a customer to conclude a transaction. Efficient and flexible accommodation of presentation contents to suit the audience and expected purpose determine the effect of presentation on customers. Customers want interesting presentations and a presenter who can win their confidence as a professional. How to meet such expectations – this is what workshop participants will learn.

Framework Training Programme:

Each time the training programme is tailor-made to suit the needs of a group taking part in training. Training basic components are following:
  1. How to gain the confidence of the audience?
  2. What do I do this for? Defining a presentation objective and the expectations of the audience.
  3. Building a presentation and selection of presented facts and illustrative material;
  4. Use of persuasion techniques in commercial presentation – principles and practical methods;
  5. Use of non-verbal communication adapted to suit presenter’s individuality;
  6. Visual aids support – deliberate choice of a method - PowerPoint presentation, videos, flipchart, brochures, a sheet of paper;
  7. Conducting a dialogue with the audience and dealing with questions;
  8. Coping with stage fright and difficult situations that occur during presentation.


  • Building a positive company and sales engineer’s image,
  • Gaining automatic customer interest in the company offer and sales options,
  • Gaining knowledge about customer doubts and reservations and dealing with them on the spot,
  • Workshops participants become aware of their strengths as presenters and their areas for development,
  • Sales engineers practise collaboration during preparation for presentations together and giving feedback to one another.

Offered Types of Training:

Workshops: Two- or three-day workshops for the groups of maximum 10 participants. the Participants have an opportunity to work with a camcorder, each will receive own disk with his/her performances recorded. Furthermore, the workshop includes individual and group exercises for practising the set of needed skills.
Individual coaching: We offer individual work with a trainer and coaching to individuals who need special improvement of their presentation skills and fluency in public speeches.

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